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  Perception and satisfaction of tourists using beaches in Majorca: measures for optimal management
   
 
   


Environmental quality and tourist ‘satisfaction’ are very closely linked concepts. Satisfaction refers to emotional state after consumption of a product, and the importance of tourist satisfaction is twofold: firstly, it implies positive recommendations of the product by word of mouth to friends and family, who then become new clients; and secondly it promotes client loyalty. So, the study of user perception and satisfaction in visiting environmentally fragile coastal areas such as beaches has important repercussions for the planning and management of said space.

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Team

Principal Investigator:
Miquel Seguí Llinàs

Other investigators:

Joan Enric Capellà i Cervera